65 % new visitor visits your website first time via search engines. Some time people search to you by your company name and your services. SEO activity is best way to optimized content gains the search visibility and continues to maintain visibility on search engines for customers that are looking. Search Engine Optimization is current best practices for all company for new business or customer and earn more search based revenues. If you want more business via search marketing then you can easily achieve the desired top visibility within search results, increased traffic, leads and sales via.

Why SEO is important for all Website Owner:

1- SEO pulls more traffic than PPC
2- Natural listings are perceived to be non-biased
3- SEO gives better ROI than any other marketing medium
4- No bidding wars or click fraud in SEO
5- Helps in creating an online brand
6- SEO/Online Marketing Strategy

It’s a low marketing channel rather then Public relations, Google sponsor listing and banner advertisement etc. A lot of companies cut their marketing budgets and many companies shift or increase internet marketing budgets in recession time. SEO can be one of the top most cost-effective online marketing tools for reaching a broader target audience and increasing online leads and sales. Real story “A search engine optimization overhaul and Web site redesign gave one entrepreneur’s theatrical-sewing business a huge boost”

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some havea highly specialized focus while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO – from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly to building the links and marketing the unique value of the site/organization’s offerings.

Why does my company/organization/website need SEO?

The majority of web traffic is driven by the major commercial search engines – Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google’s results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Why can’t the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings, so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive and those companies who perform SEO will have a decided advantage in visitors and customers.

How much of this article do I need to read?

If you are serious about improving search traffic and are unfamiliar with SEO, I recommend reading this guide front-to-back. There’s a printable MS Word version for those who’d prefer, and dozens of linked-to resources on other sites and pages that are worthy of your attention. Although this guide is long, I’ve attempted to remain faithful to Mr. Strunk’s famous quote:

“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.“

Every section and topic in this report is critical to understand

Soure: http://www.seomoz.org/