Facts about Website Marketing

Most companies today go in for a fully functional website. Only creating a website will not solve the purpose. You also need to make sure that you go for a full fledged marketing for your website. The success of any website lies in the fact that more traffic is attracted towards it. Remember the Internet normally works through the search engines like Google. People search for a website or products that those websites sell through keywords and key phrases. You cannot expect the user to directly go to your website. Strong marketing ploys can help you redirect or attract people to your websites.

There are two types of marketing ploys- Push and pull marketing. Push marketing strategies include those which allow you to push the name, the brand image or the products/services to the face of the prospective customers. These are traditional marketing ploys like direct mailers, newspapers and magazine ads, television and radio ads.

These ads are highly expensive. Each unit of these ads burns a hole in your pocket, and you cannot repeat those ads for many times. This is nearly impossible for small and medium size companies. Probably, their annual turnover is less than the cost of advertising in the traditional media vehicles. They are also intrusive in nature which most people do not like. For example, direct mailers are treated as junk mails which irritate the receiver, and they normally throw away the thing. Therefore, your message does not reach the audience well.

Then there is something called pull marketing tools. SEO is one such tool. The success of these pull strategies is guaranteed. If you can take some time and build a great search engine optimization process for your website. Once you start promoting your products through keywords and key phrases, you can see the results very quickly. And more often than not this result is positive. When people search for the products that you make on the search engine then they will be taken to your site. Your SEO ambition is to get your website link on the top or at least on the fist page of the search engine results. Therefore, for example, a prospective customer writes perfumes and searched for perfume manufacturers they will invariably get to your website. This is the success of your online marketing programs. Another best thing about this process is that it is a cheaper option when in comparison to other advertising options. Moreover, you can also have the option of repeating your message as many times as possible over t

e net. Once you create great keywords and other SEO tools the results are visible for many years.

SurfXO.com is a website traffic generator with guaranteed success of your online marketing plans. Once you become a member of this company you can be avail their web ads and use www.surfXO.com to enhance your site’s visibility. Marketing can be expensive, exhausting and exasperating. Choose the best people to help you in this process.

How to get some traffic to your brand new website

There is a saying “a good beginning is half work”, but it cannot be applied to the website building. Creating a corporate website or website with services and products presentations is just 10% of the job. The rest 90% is marketing the website.

Updated content – the key to success

The website which is not changed at least 1 time a month is doomed. Think any reason to update it every week. The best way to update the site is writing some news about new projects, acquisitions, cooperation, new employees who joined from other companies (experts of their field only), financial results if public, new company staff activities (for examples all employees agreed to support some ecology project or spent weekend helping some people in need community), etc. If you have listed your 20 services in 1 page, please consider describing each service in a separate page and link to it from a list. This will create you additional content and will increase the possibility, that you will get more traffic from search.

Company blog should be updated at least once a week. The blog is more unofficial venue, therefore content can be written from first person. Also if there are no any ideas, some interesting videos can be collected in Youtube with funny advertisements of your market products and services. Also Some research presentations from SlideShare can be added with a short introduction texts. This way you will be able to keep the blog updated and most important INTERESTING to read.

If company website has got blogging options – even better as there the blog can be written by few employees sharing some expertise on the field you work in. If you can invest little more in improving the website, please consider launching the Wordpress based company blog. You do not need to make new design as you can adjust the themes of Wordpress to your corporate style. The only expenses can be the subdomain redirection to blog.yourcompany.com and hosting.

If you can convince your network of people to tell more about your company to their relatives, friends and colleagues, you have reached your goal. Simple example. You told your 10 friends about your brand how good it is. They have told their 10 friends about your brand because it seemed really good. How many people now think that your brand is good? 10+10×10=110 people. Imagine you have convinced 100 of your so called social network “friends” who has also at least 100 “friends”, so you can easily reach the audience of 100+100×100=10,100. I did not consider the 3rd level of information which you cannot see and control anyway, but still it adds even more audience. Of course, these counting are theoretical as not all of these people will see the message and visit the link to your website, however they will remember your brand name.

The networks of friends are available in majority of social networks. Another issue is personalization. In most of social networks you are requested to be yourself as real person with real name and surname. In this case, make sure that you present yourself as representative of the company. Just write “I work for company X and here is the website for more information” in your profile. Facebook is the best social network for company branding as it has FaceBook Pages feature allowing to speak on behalf of your company. Create the page for your brand and update it every day (or at least 2-3 times a week). Post some links, videos, pictures, funny cartoons etc. just to update your fans with some information. Make sure the time is right, because no one will see your message if you post it when everyone go to bed.a