The Right Way To Do Directory Submission

Before we learn the right way to directory submission, it is important to know the definition of a web directory.

A Web directory is defined as an organized, categorized listings of web sites. In other words it is a collection of websites that are organized by subject or category. One distinct characteristic of a web directory is that it is usually maintained by humans instead of software like in the case of search engines.

The visitor to the web site can scroll down the categories and sub categories to locate the information they are seeking. Web directories are essentially much smaller than search engines’ databases as humans and not search engine spiders organize them. Some try to overcome this shortcoming by partnering with major search engines.

As human editors review the websites, only top quality and relevant websites get included in the web directories. At least this was the thinking with the initial human edited web directories. The top web directories include Yahoo Directory, DMOZ directory, Looksmart, Gimpsy, GoGuides.org, JoeAnt, Hotrate, Wherewithal/Xoron and Zeal.

Directory Submissions – How to get listed on web directories?

There are two ways for sites to be included in a Web directory’s listings.

1. The site owner submit the site URL to the Web directory which is reviewed and then included under the relevant category or
2. The directory’s editor will eventually come across that site.

Here are some guidelines to effective directory submission:

1. Before you even start submitting your websites to the directories check your website. Is every part of the website complete in every respect. Are all the links on the different pages working? Optimize your website for required keywords and keyword phrases. Keep it two or maximum three keywords. This is important as human editors will not be as forgiving as automatic spiders and will simply reject under construction or incomplete websites.

2. Keep multiple titles, descriptions, keywords and website URL ready before starting your submission. Include keywords, phrases in title, and description for added relevancy. But don’t make it look like a string of keywords or something that is taken from the Meta description. Remember the web directories are human edited. So, include imaginative, descriptive and catchy titles and description that grab and hold attention of a human editor. Else, the editor may change the description, which may not be to your liking at all.

3. When submitting your website ensure that you submit in the most relevant category. When not sure do a search with your keywords. You will be presented with relevant results and categories where they are listed. Select the most appropriate category for your website. One more method is to find the categories where your competitors are listed and choose that category.

4. If asked submit a short list of single keywords separated by a space or comma. Do not submit your whole list of keywords. They will not be accepted. Submit the most useful and most relevant keywords.

The above steps if followed properly during your directory submission process should ensure your website’s acceptance in most of the top web directories.

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The battle of marketing in a down economy: Flee for the hills, or charge the hill?

In uncertain economic times, you can choose to retreat or you can choose to prepare for what’s ahead. When the economy turns around, those who are prepared and ready their Web design company marketing arsenal will leap from competitors and gobble up market share abandoned by the feeble. The others? Well, better polish up your resume. The time is now to invest in your brand. In our experience, it takes time and a lot of creative insight to perform the work necessary to revitalize and position a brand for increased success.

Take a hard look at your brand identity, website design, online and offline media, current marketing strategies. Are they working like a well-oiled machine? Is your brand highly visible to your marketplace? Does it intrigue prospects and build value while guiding them to a conversion goal? This is an excellent time to build your Custom web design business and increase your aretshare…while the competitors run for the hills or wave the white flag of surrender. Most companies expect sales to decline in a down economy and while that may be true for the short run, if you continue to market your brand as your competitors die off, the long term prospects are good. Are you going to wait until the economy turns around? Oops, better not. It’ll be too late. Forward-thinking companies – which may include your competitors – are not waiting around. They are investing in their brands and positioning themselves for the future. Don’t wait until it’s too late. Start the work now that will be necessary to position your company to thrive in any economy.

How Improve Website Design – Principles

As you’re designing your new web site, you’ll be tempted with web design ideas that could turn into grave mistakes. This is especially true if your web site represents your business. Having too many graphics can cause your site to load exclusively too slow. Visitors will get irritated and often times click out of your site — never to return. When possible save your graphics as (.gif) rather than (.jpg). Also, diminish your graphic in actual size as much as you can without distorting the graphic or picture. A visitor counter should not be seen on your site except you have fabulous traffic. There’s no benefit to your visitor, nor is there any benefit to you. The only way showing a counter is profitable is if you’ve had millions of visitors and aspiration to display the popularity of your site or would like to be a focus for advertisers with the large numbers. Otherwise, most web hosts offer web statistics that reveal daily visitors, hits, referrers, etc. This feature will let you know how many people are visiting your site without the whole world seeing the information. If you’re just starting out, make sure your web host offers this free service.
Because banners are graphics that can slow loading time and are a turn-off for many surfers on the internet. For most, “banner” is just another word for “ad” and they avoid clicking on them. If you do have a banner or two, place the banner at the very top or bottom of your page. Or you could place a small banner in your sidebar. Most people will look at the first picture they see and then start reading below the picture Also, the banners on your site should be related to your product or service. Remember, everything on your site should work together to benefit your target customer. When Web site Design your site, make sure it has a pattern that leads your visitor. Get several people (friends or relatives) to visit your site and watch them as they navigate. Notice the places where they stop (as if they’re finished) and also links that they click on. Organizing your site to lead visitors is very important whether you’re leading them to buy something or just to click and go to another place in your site. Customers are silently begging to be led. And finally check your spelling. Nothing irritates me more on a web page than spelling errors – it simply makes you look like you don’t care enough to get it right. Making your website’s content more legible is easy. It doesn’t take a lot of time, mainly common sense. The payoff will be text that’s more readable, customers that stick around long enough to get your message, and improved credibility with your visitors. Web site’s logo and name are the most prominent and important elements in creating web site design. In this tutorial I’ll show you how to create the logo for Web Design Library

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Facts about Website Marketing

Most companies today go in for a fully functional website. Only creating a website will not solve the purpose. You also need to make sure that you go for a full fledged marketing for your website. The success of any website lies in the fact that more traffic is attracted towards it. Remember the Internet normally works through the search engines like Google. People search for a website or products that those websites sell through keywords and key phrases. You cannot expect the user to directly go to your website. Strong marketing ploys can help you redirect or attract people to your websites.

There are two types of marketing ploys- Push and pull marketing. Push marketing strategies include those which allow you to push the name, the brand image or the products/services to the face of the prospective customers. These are traditional marketing ploys like direct mailers, newspapers and magazine ads, television and radio ads.

These ads are highly expensive. Each unit of these ads burns a hole in your pocket, and you cannot repeat those ads for many times. This is nearly impossible for small and medium size companies. Probably, their annual turnover is less than the cost of advertising in the traditional media vehicles. They are also intrusive in nature which most people do not like. For example, direct mailers are treated as junk mails which irritate the receiver, and they normally throw away the thing. Therefore, your message does not reach the audience well.

Then there is something called pull marketing tools. SEO is one such tool. The success of these pull strategies is guaranteed. If you can take some time and build a great search engine optimization process for your website. Once you start promoting your products through keywords and key phrases, you can see the results very quickly. And more often than not this result is positive. When people search for the products that you make on the search engine then they will be taken to your site. Your SEO ambition is to get your website link on the top or at least on the fist page of the search engine results. Therefore, for example, a prospective customer writes perfumes and searched for perfume manufacturers they will invariably get to your website. This is the success of your online marketing programs. Another best thing about this process is that it is a cheaper option when in comparison to other advertising options. Moreover, you can also have the option of repeating your message as many times as possible over t

e net. Once you create great keywords and other SEO tools the results are visible for many years.

SurfXO.com is a website traffic generator with guaranteed success of your online marketing plans. Once you become a member of this company you can be avail their web ads and use www.surfXO.com to enhance your site’s visibility. Marketing can be expensive, exhausting and exasperating. Choose the best people to help you in this process.

How to get some traffic to your brand new website

There is a saying “a good beginning is half work”, but it cannot be applied to the website building. Creating a corporate website or website with services and products presentations is just 10% of the job. The rest 90% is marketing the website.

Updated content – the key to success

The website which is not changed at least 1 time a month is doomed. Think any reason to update it every week. The best way to update the site is writing some news about new projects, acquisitions, cooperation, new employees who joined from other companies (experts of their field only), financial results if public, new company staff activities (for examples all employees agreed to support some ecology project or spent weekend helping some people in need community), etc. If you have listed your 20 services in 1 page, please consider describing each service in a separate page and link to it from a list. This will create you additional content and will increase the possibility, that you will get more traffic from search.

Company blog should be updated at least once a week. The blog is more unofficial venue, therefore content can be written from first person. Also if there are no any ideas, some interesting videos can be collected in Youtube with funny advertisements of your market products and services. Also Some research presentations from SlideShare can be added with a short introduction texts. This way you will be able to keep the blog updated and most important INTERESTING to read.

If company website has got blogging options – even better as there the blog can be written by few employees sharing some expertise on the field you work in. If you can invest little more in improving the website, please consider launching the Wordpress based company blog. You do not need to make new design as you can adjust the themes of Wordpress to your corporate style. The only expenses can be the subdomain redirection to blog.yourcompany.com and hosting.

If you can convince your network of people to tell more about your company to their relatives, friends and colleagues, you have reached your goal. Simple example. You told your 10 friends about your brand how good it is. They have told their 10 friends about your brand because it seemed really good. How many people now think that your brand is good? 10+10×10=110 people. Imagine you have convinced 100 of your so called social network “friends” who has also at least 100 “friends”, so you can easily reach the audience of 100+100×100=10,100. I did not consider the 3rd level of information which you cannot see and control anyway, but still it adds even more audience. Of course, these counting are theoretical as not all of these people will see the message and visit the link to your website, however they will remember your brand name.

The networks of friends are available in majority of social networks. Another issue is personalization. In most of social networks you are requested to be yourself as real person with real name and surname. In this case, make sure that you present yourself as representative of the company. Just write “I work for company X and here is the website for more information” in your profile. Facebook is the best social network for company branding as it has FaceBook Pages feature allowing to speak on behalf of your company. Create the page for your brand and update it every day (or at least 2-3 times a week). Post some links, videos, pictures, funny cartoons etc. just to update your fans with some information. Make sure the time is right, because no one will see your message if you post it when everyone go to bed.a