Deep linking is essentially when you create a link for information from one page of a website rather than a link directly to the home page of the website. A normal link will generally point to the homepage on a website where a deep link will usually point to a specific page within the website itself. These deep links are found to improve SEO (search engine optimization) for the overall website as they increase the ranking for the individual page and also for the website homepage. This increase in SEO allows for the web pages to be included higher in search engine results.
Deep links do not only benefit the website owner or online business owner.
Using deep linking helps to improve the ease that a user can navigate on the web. Newer internet users specifically find deep links a very easy way to get the information they want by getting directed to the exact page with the information they require. They often have no idea that it is a deep link they are using but that is irrelevant to them anyway.
Many times when people are searching on the web they have a specific query in mind and they type this into a search engine which will then provide them, hopefully, with a list of relevant website pages for their query. Often the home page is the only one listed on the web directory and when they click on that link they are directed to the website that they want but not the page that they needed. From that point they must then search further within the website home page to search out the information that they wanted to find in the first place.
Some businesses do not like using deep links.
As stated above normal links refer the user or visitor to the home page of the website directly and the user must then navigate to the page they want themselves. Many businesses prefer this form of link because then their website visitors are forced to view at least their home page before actually being able to locate the information they wanted. That means that they can use their advertising on the home page to hopefully have that visitor gain more than just the initial information from the website (whether they want it or not). Of course this can be incredibly frustrating to the user, as they must navigate two or more pages to find what they wanted in the first place. How often being forced to the home page actually improves a business regarding sales or services depends on the website and how they can track their information. How often a sale of service or products is lost because the user can not find the information is also not clear.

The first thing you have to do is start your list. It’s best to start with your customers. You should already be keeping track of your customers’ contact information and recent purchases. If you are not, start now. This is vitally important to offering your current customers reasons to keep coming back for more.

The next thing you have to do is start building a list of potential customers, preferably one that can easily be integrated with your current list. The best way to do that is by using an autoresponder combined with a lead capture or squeeze page. A lead capture page is a web page that stands alone for the sole purpose of collecting information from site visitors. A squeeze page is similar, but instead of standing alone acts as a type of gateway for your regular site. In other words, people put in their information to be squeezed through to your main website.

Before you can reap the benefits of building a list in this fashion, you have to offer people a reason to join your list. Current customers will likely require much less motivation than potential buyers. You will need to offer something in the way of a free sample, a free downloadable informational product such as an e-book, free shipping on their order, or a special discount for being a member of your list.

Once you have your incentives planned and ready and you have your websites and autoresponders set up, you have to drive people to your websites to sign up for your list. You can easily do this with current customers by sending an email or letter explaining the advantages of being a member of your list, and providing them with the website link.

To bring new customers, however, you will need to drive targeted traffic to your site. The best way to do this is through article marketing. You can write articles that provide interesting and informative content and submit them to article directories. In the author resource box, or author bio, you can include a link to your website and provide the incentive for them to go there and sign up for your list.

These activities cannot be successful if you only perform them once or for a short period of time. List building is an ongoing process that should be never ending. It will continue to grow your business exponentially, and you will be glad for the additional benefits that email marketing and article marketing bring to your business growth.

List building can be used to grow your business in many ways. Once you get your list going you can promote an e-course in which you promote your products while providing useful information on your topic. Alternatively you can use email marketing to announce special promotions or in-store sales not available on the web. How you use your list is entirely up to you and will depend on the type of business and industry you are in.

There are several measurements of domain authority from the perspective of links: the QUALITY of links pointing to a domain, the QUANTITY of links, toolbar pagerank, domain rankings on search results and domain keyword relevance to the topic. Let’s look at how each can affect the value of a link to your website:

• How quality of links that point to a domain affect a link that is pointed to your website.
  Example: www.site1.com links to you. How is a link from www.site1.com to your site affected by other links that point to www.site1.com?Trusted links to a domain that links to your site are very important. If domain X has 100 trusted links, then a link from X is more valuable than a link from Z that has 1000 trashy links. This is especially true for new websites, which have low trust profile and tend to sit in the supplemental index.
• How quantity of links to a domain affect a link coming from that domain to your website.
  Example: www.site1.com links to you. How is a link from www.site1.com to your site affected purely by the number of outside links that point to www.site1.com?This depends in part on the quality of outside links. For example, if X has 1000 links and Y has 100 links, then a link from X is more valuable — if all of those links are of equal quality. If W has 1000 trashy links and Z has 50 quality links, then a link from Z is more valuable.The game is about quality. Though paid directories still tend to work, their value is going down. I believe Google will soon completely eliminate their effect, or minimize it so much that it simply wouldn’t be worth pursuing.
• How Toolbar pagerank of a domain affects a link coming from that domain.
  Example: www.site1.com has PR 4. How does that affect a link that comes from www.site1.com to your website?Toolbar pagerank is not a real measure of Google pagerank. We know that it’s delayed for at least three months and can be adjusted by Google without real effects on search rankings. Do not trust pagerank too much; focus on link analysis instead. It’s a good general measure, but Google may be skewing it to offset link buys.
• How domain rankings on search results affect a link coming from that domain to your site.
  Example: site1.com rank #4 for “widgets.” How valuable is the link to your website, which you want to rank for “widgets” or “purple widget”?This factor is very influential. A domain ranking for your keyword has been determined by algorithms to be very valuable and worthwhile. If you want to rank for the same or similar terms, then a link from that domain is an influential vote.Example 2: site1.com ranks #2 for “purple cow.” How valuable is the link from www.site1.com to your domain, which you want to rank for “purple widget”?This is influential as long as the linking domain has high trust and authority. Topically unrelated links coming from trusted websites still pass ranking value. They indicate a vote by a linking website, and since the website is trusted, that trust is partially passed on to you.
• How does relevance of keywords within linking domain name affect your site?
  Example: www.widgets.com links to your site. How does that affect the link’s value if you want to rank for “purple wigets”?There a lot of disagreement about this. It is a fact that many domains can rank for keywords completely unrelated to their name. Perfect examples are Wikipedia and About.com. Domain keyword relevance can help, but it is not the deciding factor. Website authority and trust far outweigh this value.
• Number of Outbound Links on a Linking Page
  The less links a page linking to your website has, the more pagerank value is passed. If a page has a 100 pagerank value (example), and links to 4 other sites, then each site gets 25 points. If that same page has 20 links to other sites, than each site gets only 5 points.The higher the PR of a page (or the more quality inbound links it has), and the less links there are on that page, the juicier your link is.Quality of Outbound Links Coming from a Page That Links to Your DomainExample: site.com links to your website as well as: Microsoft.com, bmw.com and imb.com. How does the quality of Microsoft.com, bmw.com and imb.com affect your link? Assuming you have a good site, of course. If you link is sitting together with lnks to quality websites on a page (assuming the page itself has good trust and authority) it can be an indicator that you’re on the same level… it’s a cue, but it’s not likely to give you similar authority.

  URL of Linking Page

   

  Example: is there a difference between a link from:

   

  site.com/wigets/blue/example.html

  and

  www.site2.com/54fg/agsaa.phf.%dfgd3/dymamicstuff.dfg.d3.php

   

  As long as URL can be spidered and indexed, this parameter is not likely to affect the value. There are other indicators. If first and second URLs both have quality inbounds, why would search engines discriminate based only on link structure? There are plenty of good indicators that the second page is as valuable as the first one, hence a link from the second page is just as valuable as a link from the first one.

  Problems arise when content management systems use session IDs, and create different URLs to the same content.

• How Does Page Type Affect Quality of The Link?
  Do endings such as .html, .php, .asp and .pdf affect link quality?PHP, ASP, HTML and other web language extensions do not have much weight on the link. Document formats such as PDF (.pdf) and Word (.doc) seem to have different weight. There are many other factors that affect those documents, such as the inbounds and content. If a PDF has 1000 inbounds, then a link from that PDF is obviously a powerful one.Some SEOs state that .pdfs and .docs pass less link value, but you will have to test this one yourself.How Do Page Edits Affect Link Value to Your Site?Example: site.com has a link to your domain. The page from which the link comes is edited once per week. How does that affect link value?

  This is affected by other factors such as the type of query and topic. A link from a static page that has not been updated in years, but has a powerful link profile, is highly valuable. On the other hand, a link from CNN.com from a page that gets updated frequently is just as valuable. It depends on the type of website from which the link is coming. This factor is rather unimportant.

  Negative Link Factors

  Paid Link

  Google has implemented, and continues to implement, technology that detects paid links. It still does a bad job, but it may look at several factors that cue algorithms about links. Such factors may include the word “Sponsored” next to the links or completely irrelevant footer sitewide links. Once Google is alarmed, it may discount the link as paid and stop it from passing ranking value.

• Links Embedded in JavaScript
  Most SEOs agree that Search engine have a hard time spidering JavaScript. This may be changing as Google advances. Google already can crawl JavaScript forms and has actually admitted that it digs JavaScript to discover new links:We already do some pretty smart things like scanning JavaScript and Flash to discover links to new web pages - Jayant Madhavan and Alon Halevy, Crawling and Indexing TeamIf engineers from a crawling and indexing team say they crawl JavaScript, you’d better believe them. The question is, do JavaScript links pass pagerank? It would make sense to implement this, since JavaScript links are only different from HTML links in that they’re JavaScript-based! We may see this very soon.Google also fills out some JavaScript forms, so beware if some weird stranger fills out your forms in a goofy way:”…when we encounter a <FORM> element on a high-quality site, we might choose to do a small number of queries using the form. For text boxes, our computers automatically choose words from the site that has the form; for select menus, check boxes, and radio buttons on the form, we choose from among the values of the HTML. Having chosen the values for each input, we generate and then try to crawl URLs that correspond to a possible query a user may have made…”

  Page Excluded in Robot.txt file

  If a page is excluded in Robot.txt, it is no longer spidered or indexed, nor does it pass pagerank. Getting a link from a robot.txt excluded page is worthless in terms of SEO.

  In the fifth article we finish the series with the basics of on-page SEO: title tags, H tags, body, domain name, image, meta tags and more.

source: seochat.com